Learning Philosophy at DTA

Learning Philosophy in DTA

Innovation – Process, Types & Methods

To bring increased sensitivity to problems, needs and opportunities in life

Traits for Innovation

To break the habit of mindsets and other blocks to Innovation

Unblocking

To apply the idea generation techniques for solving day to day problems

Lateral Thinking

To expand on thinking options and to stress on Lateral Thinking.

innovation & Problem Solving

To build on knowledge of Problem Solving Procedures
.

PGP
​Digital Marketing Automation

Factorscreativityinnovation
BasisThe process to create new and valuable ideas for specific taskThe process of practically implementing creative ideas and creating Value.
FocusThe main focus is applied to idea generation.The main focus is applied to idea implementation.
OutputOutput is seen in terms of concepts, ideas, insights, etc.Output is seen in terms of new products, services, business models, etc.
ScopeIndividual thinking and ideation are the main scopes of creativity. Organizational and systemic change is the main scope of innovation.
ExecutionMental and imaginative execution is seen in creativity.Requires action, practical implementation, and execution
Emphasiss on originality, uniqueness, and novelty.Emphasis is on market viability and applicability.
creativityFactorsinnovation
The process to create new and valuable ideas for specific taskBasisThe process of practically implementing creative ideas and creating Value.
The main focus is applied to idea generation.FocusThe main focus is applied to idea implementation.
Output is seen in terms of concepts, ideas, insights, etc.OutputOutput is seen in terms of new products, services, business models, etc.
Individual thinking and ideation are the main scopes of creativity.ScopeOrganizational and systemic change is the main scope of innovation.
Mental and imaginative execution is seen in creativity.Execution.Requires action, practical implementation, and execution
on originality, uniqueness, and novelty.EmphasisEmphasis is on market viability and applicability.

Industry relevant modules in quick glance

Get Industry Ready with Automation Skills

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 ​domain

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Beyond digital

Level up from digital marketing! Learn automation: the industry's secret weapon. Boost your skillset for smarter campaigns

‌Optimization

‌You will be continuously analyze and refine automated processes to maximize efficiency and identify areas for further improvement.

‌Expertise

A strategic approach focused on achieving specific goals and measurable results through targeted actions.

‌Metrics & ROI

‌Track the success of automation initiatives, measure return on investment (ROI), and demonstrate the value of automation to stakeholders

Four Containers

Methodology

Interactive, experiential and discovery learning, individual exercises and group dynamics active involvement and participation.

Benefits to the Individual / Organisation

Overall performance improvement by adapting the most effective ways Enhancement and development of competitive capabilities to achieve personal / business goals

Training Effectiveness and Action Plan

Pre and post evaluation of the participants is carried out through qualitative (imaginative assignments) and quantitative methods (quizzes) and behavioural instruments. From the beginning of the session, from the learning, an action plan for implementation is drawn individually by every participant and is reviewed periodically.

Innovation and Experimentation

Digital transformation encourages experimentation with new teaching methods, learning technologies, and pedagogical approaches, driving innovation and creativity .

Listen from our students

Meet your trainers

Strengthen Your Business Fundamentals

Term 1
Term 2
Term 3
Term 1

1: Introduction to Change Management Role

2: Understanding workflow and Automation and difference

3: Getting to know how to create blue print process on doc

4: Introduction to Digital Automation Tools

5: Fundamentals of CRM

6: Understanding Workflows

 7: Fundamentals of Marketing Automation

8: Integrating CRM with Marketing Automation for Email Automation Workflow

Term 2

1: Introduction & Fundamentals to Site Builder

2: Design Fundamentals of Site Builder

3: Fundamentals of Sales IQ and Integration with CRM

4: Integration of Forum & Surveys

 5: Building Analytics into the Dashboard

6: Setting up Dashboard for Business

Term 3
1:Web Analytics and SEO in Search Console
2:Measuring Web Metrics for website performance
3:Introduction to Social Campaign Management
4:Paid Ad Performance using PPC
 5: How to measure goals and micro goals.
 6: Keyword and Backlink Building 
7: Social Media Manager Roles and Responsibilities