The Automation Boom is Here
Marketing automation roles exploded 40% in 2025 as companies raced to implement AI-driven campaigns. HubSpot, Zoho CRM, and Marketo certified specialists became the most sought-after hires.
Why PGP Now?
Marketing automation roles surged 40% in 2025, driven by AI tools like Zoho CRM for personalized campaigns. PGP programs equip graduates with hands-on skills in CRM, workflows, and analytics, landing ₹12-25L packages at firms like Zoho and Freshworks. Unlike theory-based degrees, PGP delivers certifications and live projects for 2x faster hiring.
Zoho's Automation Power
Zoho Marketing Automation offers drag-and-drop workflows, lead scoring, and multi-channel journeys integrated with CRM. Key features include landing pages, email nurturing, web analytics, and real-time dashboards for ROI tracking. PGP students master these for campaigns achieving 8x ROAS, as seen in student projects.
PGP Curriculum Highlights
PGP Digital Marketing Automation delivers 6-month practical training with certifications and live projects.
AI strategies & predictive scoring
HubSpot/Zoho certifications
SEO, PPC campaign management
GA4 analytics & segmentation
Workflow automation builds
₹5L+ ROI portfolio projects
Career Outcomes
PGP Digital Marketing Automation graduates secure high-paying roles with 85-92% placement within 90 days.
Entry-Level Specialists: ₹8-15L packages as Automation Executives at HubSpot, Zoho, Freshworks
Marketing Managers: ₹15-25L for 1-2 years experience handling multi-channel campaigns
Top Performers: ₹24L+ salaries leading enterprise automation projects
Placement Guarantee: Networks + tool certifications = 2x faster hiring vs regular grads