PR (Public Relation) Services
Digital Transformation Academy
1. Strategy & Counsel a) Counsel on media strategy and implementation b) Develop a communication strategy and activity timeline in consultation with Client c) Jointly brainstorm and ideate on concepts and themes for media leverage d) Ongoing co-ordination, meetings and activities 2. Information Bureau a) Prepare backgrounders, fact sheets, boilerplate, profiles etc. b) Maintain documents and photo bank for media access c) Prepare and maintain updated target media lists 3. Media Monitoring and Tracking a) Tracking media coverage on related issues b) Analyze and report specific client-related media coverage c) Daily email headlines + summary of key news/industry sectors specified by client through an email, in addition to stories that mention the Client, and are specific to them. d) Send a coverage CD 4. Media Relations Proactive: a) Identify target media b) Tracking sectors specific to Sector c) Proactively or on SUREKH SERVICES PVT LTD directions identify and schedule introductory/non-agenda meetings with beat journalists and other media. d) Work closely with the media to get SUREKH SERVICES PVT LTD included in industry stories. e) Proactively or on SUREKH SERVICES PVT LTD directions identify and pitch specific stories in target publications. f) Develop suitable story angles in joint consultation with the Client g) Identify and pitch interviews with target media h) Schedule and facilitate interview sessions i) Identify media where the issue in focus can be included and reiterated j) Creative concept for the media launches/activities k) Develop plan to sustain media activity through the year l) Identify and liaison speaker slots at relevant industry events Reactive: a) Point of contact in response to media queries b) Coordinate responses with required team members c) Follow-up with media for information, photos, etc. 5. News Releases a) Determine newsworthy focus angles in consultation with Client Team – these could be on recent achievements, honors won, programmes, special activities etc b) Draft and finalize releases c) Disseminate and follow-up with media d) Monitor and report specific coverage 6. Media Plan • PR – Yukti Media will cover Pre event and the post event. Yukti will drafted the Press release. Also dissemination of release and follow-up with the media is the key responsibility of Yukti Media. • Print Media : Marathi Newspapers- Loksatta, Maharashtra Times, Sakaal, Lokmat, Prahaar, Saamana, Pudhari, Mi Marathi Live, Punyanagari, Navakal, Aapla Mahanagar, Vartahar, Navshakti, Mumbai Tarun Bharat, Belgaum Tarun Bharat, Dainik Mahasagar, Global Times, Mumbai Lakshadeep, Mumbai Mitra, Sandhyakal, Mumbai Choufer, Dhavte Navnagar, Vartadeep. Hindi Newspapers- Navbharat Times, Navbharat, Yashobhoomi, Dopahar ka Saamana, Pratahkal, Dakshin Mumbai, Dabang Duniya, Vruttmitra, Hindmata Mirror. English Newspapers- The Indian Express, Hindustan Times, DNA, Mumbai Mirror, Mid Day, Free Press Journal, Asian Age, Afternoon Voice, Afternoon DC. Electronic Media – ABP Majha, Zee 24 taas, IBN Lokmat, Mi Marathi, Saam, TV 9 Maharashtra, Jai Maharashtra, Sahara Samay.
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